How to Create a Commercial Reel 

If you’re here in this page, you might have certain questions in mind, specifically “What is a commercial reel” and “How can it benefit my acting or modeling career?” You’ve come to the right place. This article will discuss what a commercial reel is and what its significance is in your career.

 Commercial Reel 


A commercial reel is simply a brief but concise video compilation of all your commercial work in the past. It’s important in your profession as a model or actor because it can serve as an effective introduction of you and what you are about to casting directors or new agents. A reel will help them understand what the scope of your work is. Think of it as a handshake in video or digital format. 

To be able to produce a great reel, you need to pause and think about what kind of actor or model you are. Consider the work you’ve done in the past, like your previous acting roles and the commercials you’ve done. In this article, we’ve compiled a list of tips that can help you create an impressive reel so you can catch the attention of agents and casting directors.

Tips for Creating the Perfect Commercial Reel

Make it brief.

If you were to ask experts on how to create a reel, you’d probably get all sorts of different opinions. However, there is one particular advice that you’d find consistent: keep it brief. A reel should not feel like a sampling of all the work you’ve done; on the other hand, it should only highlight what you think is your best work. The average time for a reel is around 60 to 90 seconds. The challenge here is how to feature yourself and your work in that short amount of time.

Show the real you.

 Commercial Reel 


Don’t be afraid to show who you really are as it will give possible employers a sense of who you are as a person. Do you have an amazing sense of humor? Is your personality on the edgy side? Showcase that aspect of your personality as it will not make an impression on  agents and casting directors, but it will also help them remember you more.

Don’t use copyrighted music.

If you don’t have authorization to use a certain song or piece of music, you’re better off not using it no matter how much you’d like to use it in your reel. Not only is the practice illegal, but it will also turn off possible employers. And you might end up not getting hired at all just because of this technicality.

Check for errors.


You wouldn’t want to submit your reel to agents and casting directors only to realize later on that there were tons of errors in it. If they spot the mistakes, they might end up throwing your reel aside and dismissing your application altogether. That’s why it’s crucial that you check it for certain technical errors first before you submit it.

Include your contact information.

This is one of the most important parts of the reel. No matter how much interest you’ve earned from a casting director or agent, it will all be useless if they don’t have any idea how to contact you. Don’t forget to include your contact information by which they can get in touch with you, such as your phone number or your email address. 

How to Create a Commercial Reel  by
Updated: January 7, 2020 — 3:40 am

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